On Tuesday this week, I was invited to attend the launch of Appletiser‘s new plastic bottle option and celebrate its 45 year anniversary at the fabulous Wodka restaurant in Durban.
Yep, Appletiser now also comes in a plastic bottle variant, and this option is marked to revolutionise the brand by improving its convenience and value offering. For us that means more South Africans will be able to enjoy more Appletiser, more often!
The new plastic bottle comes in a 1.25 litre bottle, and retails at the same price as the traditional 700ml glass Appletiser. For beach days, there is also a new 350ml Appletiser in a plastic bottle. So no more heavy beach bags! Amen!
“By understanding that the global credit crunch has changed consumer purchasing habits forever and by staying close to the economic reality of existing and potential consumers, we were motivated to make a meaningful adaption that could positively benefit the consumer both from a convenience and value perspective. So we are thrilled to announce this history making addition that will enable consumers to enjoy their favourite premium sparkling fruit juice anywhere and anytime” says Appletiser Managing Director, Francois Rozon.
I think its such a great idea and will definitely be buying more Appletiser more often. For fans of Grapetiser and Peartiser, the plastic bottle variants are available for all.
Here are some pics from the event, my friend Chontell and I had such a blast, drinking Appletisers and enjoying a fabulous feast of treats!
Thank you so much to Appletiser and Tameron from GGISA for inviting me to the event. It was great fun and I will be enjoying my Appletiser all summer long!
Dimi
For more on Appletiser visit: www.appletiser.co.za