To mark the celebration of 30 years, Coca-Cola Light have teamed up with Marc Jacobs, their new Creative Director for 2013, to bring out some exciting and funky new packaging for their cans and bottles.
The collection of three whimsical illustrations has been inspired by three decades that celebrate women through the 80’s, 90’s and the “naughties” .
‘I Heart ‘80s’ embodies the rise of the empowered woman in all her 1980s glory. Marc Jacobs captures her in a timeless and classic style, with a strong rebellious current, which also portrays the designer’s love of theatre. The bow tie and shining lights of Broadway incorporated into the design also reference the spectacular launch of Coca- Cola light® at Radio City NYC, where the world’s first diet soft drink made its US debut in 1982.
‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade, showcasing the extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude. Marc’s signature swallow motif adds a romantic element to the design and features iconic ‘90s fashion accessories including the exaggerated couture trilby hat and treasured stiletto heel.
‘I Heart ‘00s’ design is a playful and lighthearted illustration of the sporty-cool decade, embodying humour, sexuality and energy. The evocative silhouette is directly inspired by the Marc Jacobs Spring / Summer 2013 runway show and features his signature red polka dot motif – a hallmark of his early collections. The stripes and geometric patterns detailed in the graphic also bring to life the youthful exuberance and the eclectic mix of inspirations that make fashion in the ‘00s so diverse.
The stylish Coca-Cola Light® Marc Jacobs limited edition 330ml cans will be available across South Africa mid-June.
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I am so excited about this collection (being a fan of fashion and Coke Light), but even more excited that I’ve seen this collection out in stores already! Coca-Cola have done similar creative collaborations with designers such as Jean Paul Gaultier and Karl Lagerfeld in the past, which I really battled to find here in SA!
So glad this collection is easily found here too!
