With so many different mascara products out there how do you know which one to choose? Maybelline’s Global Makeup artist, Troy Surratt shares some professional mascara tips…
Choosing the right Mascara
Troy says factor in your lash needs and explore the different benefits offered by mascara. Advanced mascara formulas and modern brush applicator designs, work together to deliver a range of lash effects…
Volumising mascaras increase the diameter of each lash for a lush, dramatic look. For buildable volume, reach for our great classic, Great Lash, or dial up your lash volume with Lash Stylist, Volum’ Express and Volum’ Express Turbo Boost.
Lengthening mascaras darken and extend the tips of lashes, making them look longer. Go further with lengthening mascaras such as Lash Discovery and Unstoppable.
Defining or Seperating mascaras, like Define-A-Lash, lengthen, coat and separate each individual lash with zero clumps for a clean, natural look.
Curling mascaras, like Sky High Curves, feature special elastic fibers that curl lashes without an eyelash curler.
Long-wearing mascaras such as Unstoppable lock in lasting lash looks.
Lash-caring mascaras contain gentle conditioners to help build fuller lashes. Great Lash Mascara conditions as it thickens.
Waterproof mascaras stay on through tears, humidity, rain and swimming, all the Maybelline mascaras have a wp variant in their range.
Want it all?
Some mascaras often combine benefits so you don’t have to decide. Double-duty mascaras like, XXL or XXL Intense provide our most dramatic length and thickness, while Sky High Curves creates length and curl.
Define-A-Lash delivers both length and definition.
Your desired end look will lead you to your ultimate lash. For a natural, open-eyed look, lashes should be gently accentuated.
For a defined look, each lash should be emphasized yet not exaggerated. For drama, create allure with intense length, fullness or curve. Get this look with multiple coats of mascara or try a high-impact formula such as Intense XXL Volume & Length or Volum’ Express Turbo Boost.