PUMA and Sergio Rossi collaborated to launch the hottest shoes for Spring/ Summer 2009, during Paris fashion week at Parisian retail hotspot – Colette.
The iconic “Clyde” sneaker is available in a must-have array of satin-covered colourings and its seductive high heeled shoe-sister, named the “Chic-Sneak”, both combine the sporty fashion design of PUMA with the all-important sex appeal, that is unmistakably Sergio Rossi.
A limited-edition version of the high-heeled “Chic-Sneak” was created especially for the worldwide launch in the store’s signature shade of “colette blue.” In addition to being imprinted on the inner sole with the store’s logo and design typeface, the Sergio Rossi PUMA for Colette collector model (available in an edition of 12 only) also comes numbered on the inside of the shoe.
An international guest list of leading editors, stylists and fashionable frontrunners who attended the VIP cocktail launch at Colette were able to witness the creative tales on-screen and listen to the music score accompanying each of the videos, specially created for this event. One of the trio of videos will be soon ready for viewing at: www.sergiorossi.puma.com
