How cool is this brow bar? It’s been set up by Benefit Cosmetics, in Woolworths at the V & A Waterfront and it’s sole aim is to help create shapely eyebrows in a flash. Benefit is the quirky range of really cool cosmetics from San Francisco, recently launched in South Africa and is exclusive to Woolworths.
With over 30 years experience in the beauty business, Benefit understands that women all over love having well-shaped brows. They opened their first brow bar some five years ago and now offer a brow shaping service at most of their boutiques and department store counters around the world. The brow bar at Woolworths V&A will be its first in South Africa.
“Benefit have an international reputation as the brow experts, and we’re pleased to be able to offer this service to our customers,” says Joanne Wilson, who heads up beauty at Woolworths. “We’re looking forward to opening brow bars at other Woolworths beauty departments around the country in future.”
In addition to brow tweezing (R55), the Benefit Brow Bar at Woolworths also offers lip (R55) and eyebrow (R65) waxing, as well as a full facial wax (R145). No appointment is needed – just drop in at the Benefit counter at Woolies at the V&A for an instant beauty solution.