Levi’s 138 years of originality & the worlds first blue jean

The world’s most famous jean; the iconic and original blue jean, Levi’s® 501® celebrates 138 years of originality today, 20th May 2011. To celebrate, we’ve hauled some of the coolest facts on the world’s most iconic denim brand and introduce you to the world’s very first pair of blue jeans. Plus we’ll show you how to become the ultimate Levi’s® collector, by owning one of only 2000 limited edition 501® jeans… The World’s Oldest Pair of Jeans In 1873, Levi Strauss was granted a patent on the process of riveting pants and introduced the World’s first Blue Jean on May…