Exciting news for all you makeup mad gals out there! There’s a new store in town that will allow you to buy all the world’s best cosmetics online, anytime, all the time! Yes, 24/7 shopping to indulge your beauty addiction. Now that’s what we call fabulous!
UPDATE: Sadly it seems the Beauty Store has disappeared from cyberspace. We’ve kept this post up since (1) we don’t delete our content and (2) we’re secretly hoping for it to return.
Launched yesterday, Thebeautystore.co.za not only stocks brands you already know and trust such as Bobbi Brown, Chanel, Christian Dior and Dermalogica to mention a few, but also those “I want them bad” brands you see in overseas magazines and blogs that you just can’t get in South Africa. You know, Nina Ricci, Anna Sui, NARS, Paula Dorf and Laura Mercier!
Are you jumping for joy yet? I am!
The Beauty Store was co-founded two young South African entrepreneurs living in London, Chris Cox and Chase Richards who aim to bring the UK’s online shopping culture to their home country. Thanks guys! You’ve just made a whole lot of new BFF’s!
South African models, make-up connoisseurs and fashionistas are already getting excited about the store’s opening.
Model Andrea Aley, Photographed by Tim Hulme, Make-up by Iris Kaiser-Bandmann
Professional model Andrea Aley, who has worked with world-renowned fashion houses like Versace, as well as making regular appearances on the catwalks at South Africa’s Fashion Week, says she can’t wait to get brands like NARS, Benefit and Yves Saint Laurent delivered straight to her door:
“The Beauty Store is the first South African online store to truly understand the wants and needs of a modern woman. It’s a one stop beauty shop that combines our needs for convenience and time efficiency with the very best quality – and just think, no more queues at Edgar’s or battling to find parking at the malls! “Being able to access coveted international brands like Issey Miyake and NARS online means that I can cut costs on my beauty expenditure, and save time without compromising on quality,” she says.
So what can you expect on The Beauty Store?
Taking inspiration from their European counterparts, Chris and Chase will be giving their customers plenty of incentives to start shopping for beauty online. Expect things like free shipping on larger orders and discounts on selected premium merchandise, including brands like Elizabeth Arden and Molton Brown.
“We believe that recent growth in the country’s Internet infrastructure, and maturing consumer behaviour, has opened the door for online commerce in South Africa,” they say.
“People want more choices and better products, and they want them delivered to their door. Online shopping has become the norm in Europe and America and we think South Africa is poised to make this move as well.”
Now, to get you, the StyleScoop reader ready to shop online, Chris and Chase have given our readers and exclusive 10% off coupon. All you need to do is enter the code below into your basket (when it asks you if you have any vouchers) and you can enjoy 10% off.
Go on then, get shopping and be sure to come back here and tell us all about your experiences and what you bought!!!
